domain comparison ahrefs. Pros and ConsHere you can also match their all round scores: 9. domain comparison ahrefs

 
 Pros and ConsHere you can also match their all round scores: 9domain comparison ahrefs  However, you’ll only be able to track 750 keywords daily

They refer to themselves as “the largest index of live backlinks. Moz – Yes, a 75% discount. This might be useful for more seasoned veterans who can parse through it more quickly, but this can be overwhelming for the average user. To use this. But pitting Mangools vs Ahrefs highlights its drawbacks. When comparing Ahrefs vs. Surfer SEO. Ahrefs. let's explore how Semrush and Ahrefs handle this domain. Ahrefs offers four pricing plans which include: Lite: $99 per month when billed monthly and $83 per month when billed annually. A mirror site is a website that has been copied and hosted on another server. The ranking tracker is accurate and reliable. Ahrefs offers other features such as alerts for backlinks, ahrefs rank where you can see the top domains, domain comparison to compare up to five domains at once, quick batch analysis where you. Ahrefs has an SEO toolbar feature, whereas SpyFu does not have a toolbar extension feature. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. $ 99. They both are essential scores to analyze a website’s SEO. Ahrefs offers four pricing plans which include: Lite: $99 per month when billed monthly and $83 per month when billed annually. Domain Comparison. Ahrefs Domain Rating According to Ahrefs: “Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. SEMrush has 3 standard pricing plans. After you have chosen a competitor, go to the “Site Explorer” section, and enter the URL. A ranked order of Ahrefs, Semrush and Moz by keyword ranking size of 51 domains in May 2022. Domain Comparison: Compare Multiple Sites Side-By-Side. What is an External Link? Also known as an outbound link, an external link is a hyperlink that leads to a page or resource outside a particular website. They refer to themselves as “the largest index of live backlinks. I’ll make it easy for you to understand. Features. With so many. Whereas in Semrush, it can be challenging for beginners to understand the functions of Semrush fully. Enter a few industry-related "seed" phrases. Refer to Principles of Domain Rating calculation for more information about Domain Rating. It returns 2. It covers the main areas of SEO including domain analytics, backlink profiles, keyword planning, and content research. 7 out of 10. With Ahrefs, you can access the organic traffic metrics of your website,rankings of your pages on the search results, and the country breakdown of your organic traffic. In this case, Videoder is a 64 rating, which is mid-high. $179 /Month. Link Intersect is one of my favorite tools. Dead pages. per month. Score 8. Domain Authority and Domain Rating are almost similar, but they still have some significant differences. Moz is an advanced SEO toolset and its pricing starts at $99/mo which is backed by the largest community of SEOs whereas Semrush is an all-in-one SEO toolkit and its pricing starts at $129. The Dashboard gives the most important domain data for SEO. N/A. Add new feature to Domain Comparison (or create separate "URL comparison"?) where you could compare URLs from the same or from different domains. Ahrefs Tops in Keyword Research. So rather than creating another tedious side-by-side comparison of features, we’d share some valuable features that you’ll only find in Ahrefs. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. We will discuss some reasons and hopefully, it will help you get a clear idea. And the top 50 related questions. Domain Comparison gives you a fast snapshot of backlink profiles, total pages produced, and link growth over a period of time. Each request to domain_rating costs 1 row. Compare backlink profiles between your site and a competitor’s easily with Ahrefs. It also displays information such as disavow links, URL ratings, Domain Ratings, and referring domains for any website. Go to Domain Comparison and enter your competitors on the list. You can compare one domain at a time or multiple at once. Domain comparison. With Ahref’s, I can add up to 10 competitors and compare it against my domain (or even the 10 th domain can be a competitor’s domain). They include our own collection of free SEO tools, as well as a few select third-party. Therefore, the more links you have, the higher your rating on Ahrefs will be. 00 Ahrefs. Compared to Ahrefs, SE Ranking is more affordable regardless of its pricing plans. Compare Semrush vs Ahrefs vs SEO Scout in SEO Software category based on 1548 reviews and features, pricing, support and more. Suppose you have a list of 100 competitors. The more you know about a competitor's backlinks , the more likely it is that you can "reverse engineer" their success by approaching the same websites linking to their site, and asking them to link to your site. N/A. Likewise, you must assess the vendor’s credibility; can they be relied upon and will. ”. Ahrefs is one of the most famous just because of it quality of features and some of the best three things about ahrefs are its Domain Comparison, Content Explorer, and Rank Tracker. Ahrefs has ceased to offer a free trial. Ahrefs. Check the detailed Ahrefs vs Semrush comparison here. ”With the domain comparison feature, you’ll be able to compare up to 5 domains against many factors. When a domain's DR is higher, more "link juice" is transferred to linked domains. Ahrefs Lite is the least expensive option, and costs $99 per month. Ahrefs' Backlink Checker allows you to pinpoint the information you actually need with filters for domain rating, link type, and more. h. Let’s talk about pricing. They refer to themselves as “the largest index of live backlinks. User seats - 1 User; Additional user seats - +$30 per seat;Popular SEO Tools Comparison: Ahrefs, SEMrush, Moz, Ubersuggest. The Advanced strategy is Ahrefs’ most comprehensive strategy. Ahrefs defines DR as “the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. Compare Ahrefs and Semrush. Strength, in this case, is the ability (or likelihood) of a given domain to rank high in the SERPs and pass its backlink strength (“link juice”) to other websites. 9 and 9. ”. How Ahrefs differs from competitors:N/A. Although Moz and Semrush are both SEO toolkits Semrush offers even more. Ahrefs is a comprehensive solution for improving your search engine rankings. The Ahrefs’ domain comparison tool helps see the metrics of up to five domains. There should be selection boxes on the competing domains report that allow you to take the chosen domains into content gap. Ahrefs offers a 7 day trial for just $7, whereas SpyFu doesn’t offer a trial, although it does have a 30-day money-back. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. Batch Analysis by Ahrefs is a powerful online tool that lets you analyze the SEO performance of multiple URLs at once. We will cover: The concept of Domain Rating and its purpose; How Ahrefs, Semrush, and Moz evaluate domain rating; How Google actually crawls sites; Our conclusions; Let’s dive in! What Is Domain Rating and What Is It for? This platform also offers other world-class features, such as a link explorer for link building, a keyword explorer for finding organic keywords, and a free chrome extension to check the domain authority of any website. 00 for 7 days. Lite: Costs $99 per month and gives you access to 1 user. The source domain splits its rating equally amongst the domains it. The aim is to find their strengths and. Compare Ahrefs Free Trial, Ahrefs Pricing & Plan and Ahrefs group buy Ahrefs Free Trial. Set the SERP features filter to “Where target ranks” and check “Featured snippet”. The only two free tools you need. a/ Domain Comparison & Batch Report. Unfortunately, both Ahrefs and SEMrush are not affordable software for everyone. Unsurpassed backlink analysis . They refer to themselves as “the largest index of live backlinks. You can find the latest backlinks crawled, and even identify the days when you earned the most backlinks. Ahrefs. People who search for local businesses like personal injury lawyers will usually see two types of search results: regular and "map pack. It includes the number of backlinks, domain rating, and the total number of referring domains. Backlinks or inbound links are sometimes called external incoming links. Ahrefs In addition, Ahrefs Rank Tracker lets you track your website’s rankings for desktop and mobile across 170+ countries. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. Too many links from low-DR websites. Example 2 We have a Top Level Domain (TLD) of , subdomain of and the subdirectory of. KeywordTool. As with Moz and Ahrefs, Majestic’s scores for site strength are calculated. I used to often. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Ahrefs is an SEO tool providers. If you want to find long tail keywords for search engines like Google, Bing, Yahoo or social platforms like YouTube, Instagram etc, KeywordTool. Ahrefs is an SEO tool providers. Ahrefs and Semrush pricing Ahrefs. Link Intersect is one of my favorite tools. The Ahrefs site explorer is yet another competitive intelligence tool that lets you look at the backlink profiles of websites on the internet. If you pay monthly, Ahrefs ranges from $99 all the way up to $999. Score 8. Backlink management comparison and review Ahrefs. Then comes the Standard plan at $199, the Advanced at $399, and the most expensive one, the Agency plan, at $999 per month. The columns are cleaned up, so now we’ll clean up the row data. Some other important sorting filters include: Lost links. After the analysis is complete, it’s time to move on to step two, competitor keyword research. Number of backlinks. To find family law-related services and topics people are searching for, you'll need a keyword research tool like Ahrefs' Keywords Explorer. A higher DR indicates a stronger overall backlink profile and a higher likelihood of. ”. Ahrefs has a domain comparison tool that allows you to type in up to five websites (your website and. Link Intersect is one of my favorite tools. Simply enter a domain name to get the top-ranking keywords. Let’s compare the keyword and backlink databases of both Semrush and Ahrefs. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. The comparison tool lets you compare six domains straight from the interface, plotting each domain on the graph and then providing a view of performance with four different time intervals. Ahrefs Pricing. ”You may also compare their overall score (9. See side-by-side comparisons of product capabilities, customer experience, pros and cons, and reviewer demographics to find the best fit for your organization. Ahrefs is an SEO tool providers. Compare. The main difference between Semrush and Ahrefs is Semrush is a marketing software while Ahrefs is an SEO tool. It allows users to perform competitor research to identify high-ranking. AhrefsBatch Analysis by Ahrefs is a powerful online tool that lets you analyze the SEO performance of multiple URLs at once. You can view the stats of both Semrush and Ahrefs by clicking the links. See pricing. Tool Comparison. Site audit tool – Perform a complete site audit to see how your website is doing in search. Ahrefs is an SEO tool providers. The difference between search engine optimization (SEO) and search engine marketing (SEM) is that SEO focuses on getting traffic from organic search, whereas SEM focuses on getting traffic from organic and paid search. Top Pages Export - Add RD. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. ”. Lots of marketing and SEO pundits trust. Rounding out the comparison is rank tracking, where Bruce Hogan from SoftwarePundit believes SEMrush reigns supreme. Ahrefs specifically allows you to compare domains side by side by analyzing their backlink profiles, untapped keywords, and pages worth building. Ahrefs is an SEO tool providers. With the help of Ahrefs tools, you can compare domains side-by-side by analyzing their backlink profiles, untapped keywords, and pages worth building. Checkout my Ahrefs. It’s a replica of the existing site that is completely identical to it in both architecture and content — except for the fact that it has a different URL. Having a comprehensive SEO toolkit is essential to securing qualified prospects and converting them into customers. Most of the features inside Ahrefs are designed for marketing professionals. API. Choose a. Overall, Ahrefs is a more comprehensive and advanced SEO tool than Ubersuggest, offering more accurate data and more in-depth analysis tools. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. On the dashboard, you can see all the features of Ahrefs, such as SEO analyzer, domain comparison, batch analysis, broken link checker, backlinks analysis, content gap, domain authority checker, etc. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. Ahrefs. 4. Ahrefs is an SEO tool providers. 95 for Pro. Unfortunately, Ahrefs does not offer a free trial period but does have several free tools you can test out before signing up for a monthly plan. Vedi i prezzi Use the following Ahrefs’ tools & reports to compare major competitor domains and uncover novel insights. Here, you can examine the similarities and differences between Ahrefs (overall score at 9. The Ahrefs dashboard is overall less cluttered than SEMrush. I checked another site from the PBN, and this is what I found: Yes, the sites look. Standard and Advanced profiles come in at $199 and $399 respectively, while Enterprise subscriptions cost $999 per month. ”Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). As a rule of thumb, a higher Domain Rating implies a more authoritative website. ”Link velocity in SEO is the rate at which a website or a page is gaining backlinks. Duplicate content. Ahrefs is an SEO tool made to assist users in improving their Google results. Devote time to assess your leading alternatives and find out which one is best for your company. 2 billion keywords but around 171 countries. 2. Ahrefs shows metrics like domain ratings, backlinks, images, and much more. Ahrefs has unique features, including domain comparison to compare up to five domains, batch analysis to access comprehensive reports to compare several URLs; link intersects to find opportunities for link building, an SEO toolbar to view your domain rating and backlink stats on pages, and an API external tool to use the database. See full list on ahrefs. Learn how to rank higher on Google and attract new chiropractic patients. Conclusion: Ahrefs Review. Key Features. 7. Compare backlink profiles between your site and a competitor’s easily with Ahrefs. It’s also the 3rd most active web crawler in the world. Ahrefs provides a domain comparison tool. As in, it doesn’t auto-suggest your top competitors for you, like SEMrush does. 4. Domain comparison; Integrations: 5. Ahrefs keyword tools offer fewer features, as the keyword research tool consists of two main features: Keyword Explorer. Organic Search Results are listings that appear on a search engine result page ( SERP) for a particular user query. S. Analyzes your competitors’ link building strategies using domain comparison; Conducts a deep scan of all the links on a website. This is because the tools for competitive analysis of Semrush provide deeper insight into the competitors than the competitor analysis tools of Ahrefs. These free SEO tools feature basic SEO functions, such as keyword research for PPC and SEO software. Ahrefs is a popular SEO tool that has gained a strong reputation in the Digital marketing tools space due to its high performance and advanced features. Pricing Details. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. Conversely, anything below 50 would indicate that you require external links to high. Compared to Semrush’s keyword tool, Ahrefs lacks the more complex tools and insights, and isn’t as accurate as Semrush. Batch Analysis. Pricing: Starting at $49/mo with a 7-day free trial. Duplicate content. The tool shows you errors, crawl issues, and makes actionable recommendations. Some of the details you can track with this tool include Domain Rating, Referring Domains, Backlinks, Crawled Pages, Text, Do-Follow links, No. Ahrefs and Semrush pricing Ahrefs. With this information, you can identify which areas your website is outperforming your competitors in and which areas you need to improve. The Advanced plan costs $399/month and is recommended for expanding businesses. Source: Backlinko PPC Keyword ResearchDomain comparison; Data export; Keywords explorer; Domain analysis; 11. One website rarely links to another more than a few times naturally. To conduct keyword research, you only need to enter the target keyword in the search box, and it will fetch the data from all the search. So I. The higher the domain rating, the more link juice your website receives. Domain rating. Ahrefs pozwala nam na usprawnienie wszystkich naszych wysiłków SEO. It can assist you in doing your keyword research, site auditing, rank tracking, link building, and competitor analysis. Semrush provides full access at the Guru level ($229 per month), while Ahrefs provides it to Enterprise users at $999 per month. Top content reports:. Q6. Here's Ahrefs backlink report for an example of a big website in online marketing ( Neil Patel ). 9. They refer to themselves as “the largest index of live backlinks. Standard: $199 per month when. How Ubersuggest Compares to Ahrefs. Ahrefs Domain Comparison allows you to compare up to five different domains and get useful data—mainly around backlinks—for each of them. They refer to themselves as “the largest index of live backlinks. Each result in the response costs 0 rows. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. Let’s explore the strengths and weaknesses of both tools, helping you make an informed. Unfortunately, Ahrefs recently switched over to usage-based pricing. 7 out of 10. Ahrefs is an SEO tool providers. Ahrefs. Ahrefs and SEMrush are the two market leaders in all-in-one SEO tools. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. Then, you can compare them at one go. All issues are sorted by importance, with straightforward advice on how to fix each one. When we put process. e. . With different functionalities, pricing, terms, and more to compare, choosing the best SEO Software for your firm is tricky. 7 out. Both platforms perform similarly regarding domain analysis—with some minor differences. Lite Plan: $99. SpyFu is substantially less expensive than Ahrefs, with options starting at $33/month versus. Website Authority Checker (Ahrefs) Like Moz, Ahrefs is a well-known SEO tool. com review and learn how this link research tool can help you in your natural link acquisition process. They both are essential scores to analyze a website’s SEO. Besides, doorway pages can send visitors to malware or phishing websites. Batch Analysis. Furthermore, the tool comes with a free trial period. Of course, that number can change, as the index is fully dynamic and not static. These requests consist of:Local SEO. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. Find out why SEOs love Ahrefs and learn about the unique things only Ahrefs can do. Organic keywords report in Site Explorer Spy on your competitors’ paid traffic Using the domain comparison tool in Ahrefs is simple and straightforward. DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. Overall, when it comes to index size, features, and price, Ahrefs is the best value. Ahrefs is an SEO tool providers. Ahrefs is an SEO tool providers. SE Ranking. Lite is the most affordable plan, at only $99. Score 8. Social Sharing Count etc . SERPstat – Affordable Ahrefs alternative. 21M backlinks from 80. If you need a reliable SEO tools combination, then keep in mind that pick only those tools that provide the most features. If you compare Ahrefs vs SE. The Ahrefs Alternatives of 2023. While these measurements are helpful, recollect that sites don’t rank exclusively due to. professional marketers and marketing specialists, SMBs, large enterprises, marketing firms and agencies with the ins and outs of the content marketing process. These tools pull keyword ideas, estimated monthly search volumes and other SEO metrics from a database of billions of keywords. The software suite has everything that marketers require for link building,. com Top subdomains See which keywords are driving traffic Learn which keywords your competitors rank for, and how much traffic each keyword sends their way. Backlinks checker, i. The term “logarithmic scale” means that the gap between DR 70 and DR 71 is much bigger than the one between DR 20 and DR 21. SE Ranking: Best for Small Businesses. Because it offers more features than Semrush, and it also has an easy-to-use interface. (Note: Had to pay $7 for a 7-day trial)Ahrefs is an SEO tool providers. Standard: Costs $179 per month for 1 user. Ahrefs provides a complete report that includes the backlinks’ country origin, anchor texas, and other types of linking domain. Ahrefs vs Moz. It has also stopped offering a $7 trial for one week at the beginning of 2022. Not to mention, Ahrefs’ data is of higher quality. Site Explorer – Ahrefs. N/A. In Ahrefs index, less than 1% of domains made up the DR 20-100 range, while 99. After you have chosen a competitor, go to the “Site Explorer” section, and enter the URL. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. But there’s another important factor to consider: cost. They refer to themselves as “the largest index of live backlinks. It's essentially a less granular version of Ahrefs Rank (AR). Ahrefs is an SEO tool providers. Semrush: Best for Power Users. The platform’s Competing Domains tool lets you know your closest competition, plus a keyword intersection chart. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. If you look at the screenshot below, you’ll see a couple of Google’s SERP features in action: the Knowledge Panel, Sitelinks, People Also Ask, and Top Stories. Link quantity and quality correlate with higher rankings for all URLs on a domain in search engines. Instead of using different SEO, it has been recommended to choose such a tool. Unlike typical 301 or 302 redirects, which happen on the server, a meta redirect is a client-side redirect. Site Explorer The next tool on Ahrefs is the Site Explorer. Ahrefs boasts a vast database of billions of keywords, offering in-depth competitor analysis and precise reports. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. The highlights of Ahrefs are an extremely deep backlink database and the impressive “Content Explorer. Ahrefs is an SEO tool providers. 5 stars with 41 reviews. I feel it’s worth mentioning that, with Ahrefs’, you already have to know who your competitors are. $99. It also provides details of the paid keywords and the top. Crucially, Ahrefs uses its own proprietary ranking called “Domain Rating”, instead of Moz’s “Domain. It’s important not to make traffic projections based solely on the search volume for a target keyword. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. The best way to identify the best value is by running a comprehensive price comparison across Ahrefs vs Ubersuggest. DR: DR stands for domain rating. 7 out of 10. If you add a website as a Domain property, it will cover all of the URLs on that domain or subdomain. Ahrefs SEO Software (639 Ratings) 86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a. Verdict: The winner in our opinion is Semrush. Content Gap Analysis – Semrush offers a content gap analysis tool, which allows users to identify gaps in their content strategy compared to. I started using the tools to see which one is best and noticed that. 価格を見る. Because in today’s post I’m going to compare Semrush. Word Count. Ahrefs introduced Domain Rating, and Moz introduced Domain Authority. Ahrefs is an SEO tool providers. ”Ahrefs domain authority provides a numerical score (ranging from 0 to 100) that indicates the credibility and authority of a domain. Content Gap – Find the keywords your competitors rank for,. This gives you insight on how your competitors are doing and make changes based on it. In Ahrefs, the left hand menu provides easy access to all the different reports that Ahrefs. Let’s explore the strengths and weaknesses of both tools, helping you make an informed. It indicates how strong an individual page’s link profile is on a scale of 0 to 100. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Domain comparison; Integrations, rows - 50,000; Standard. You can quickly compare your domain with your competitors to find out what keywords they are ranking. a meta redirect is most likely at work. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. 95% for BrightEdge). Compare backlink profiles between your site and a competitor’s easily with Ahrefs. Se pris Use the following Ahrefs’ tools & reports to compare major competitor domains and uncover novel insights. It makes it possible to analyze in detail the link profile, semantics, content and site positions. This adds SERP updates, content explorer, domain comparison, batch analysis, and more. Semrush SEO Software (1754 Ratings) 93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Introducing You To 4 Backlink Checkers You Can Use. It allows you to analyze in a batch. 7 out of 10. To rank in the regular organic results, you'll need to optimize your website. Com a ajuda das ferramentas da Ahrefs, pode comparar domínios lado-a-lado ao analisar os seus perfis de backlinks, palavras-chave não exploradas, e páginas que valem a pena construir. Summary. In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more). It is a system that translates domain names into Internet Protocol (IP) addresses, making it possible for the user to access a website without memorizing the IP address. 8 billion keywords across 142 countries. Ahrefs is an SEO tool providers. In addition, Ahrefs is rated at 95%, while SpyFu is rated 100% for their user satisfaction level. Add new feature to Domain Comparison (or create separate “URL comparison”?) where you could compare URLs from the same or from different domains. Whichever SEO tool you choose is fine since it all boils down to what you need from the. The root domain is used as anchor text just as Ahrefs showed me earlier. ”The Ahrefs Certification Course will teach you how to use Ahrefs’ tools, data, and SEO metrics to improve SEO for your website. In this report, we show how your keyword rankings compare with up to ten competing websites. You can use Ahrefs to identify potential competitors on. Honest in terms of benefits and what they offer.